Notes from WPPI - Session with Jerry Ghoinis

This photographer was a charmer but, he's also a gifted photographer! Please check out his website and his album designs...I think they are so beautiful! Once again, here's my notes for his session:

I got a couple of great quotes from his session so I'll start with them...

"Your camera is only a tool, you make the difference"

"Compete with quality not with packages"

"Poses are necessary. Help yourself by helping the bride know how to move!"

"Photography is 99% personality and 1% moving your finger. Your subject will mirror your enthusiasm and your passion. AND Make sure your assistants have the same personality!" 

Ask yourself this question: "When you look at a photo of yourself what are you looking for?" ANSWERS: beauty, glamor, natural, flattering etc. Your clients want the same! They want to look beautiful!

Capture Natural Moments - get the obvious moments and take multiple shots so you can make a series later.

What is Natural? Set the stage for them to create magic of their own. EX. Pose the dad - have him wait, then talk to the bride about her changing relationship...then let them see each other for the first time...wait for their reaction.

Flattering poses - push hips back, don't rest the arm on the body have it angled with air between, and lean forward to create smaller body.


1. Light - hold your hand up and turn in a circle...see where the light hits your hand.

2. Location/Background - give them an excuse to be there.

3. Concept/Action - have them do something.

4. Action/Reaction/Expression - wait for it and capture it all.

5. Technique/Exposure - Show them the difference between you and every other photographer at the wedding.

Walk into every situation and ask yourself these questions: "What's the lowest ISO I can get away with?,  What's the white balance in this room?, What aperture should I shoot at - consider movement?"

Be the MacGyver of Photography! (For those of you too young to remember this was a great TV show on in the 80's of a guy who could get out of every situation with whatever he had! Follow this link for pictures!) Take whatever you have and create! Walk into every room of the house and scout out pictures and patterns before you start shooting.

Noemi Hedrick

Noemi Hedrick is a passionate wedding and portrait photographer based in Minneapolis. Noemi loves capturing the beauty inside every person. Her vibrant energy for life, love and family are grounded in her own values and loved ones. Noemi has been proudly serving as a wedding photographer for over 15 years and also offers a wide range of photography workshops for professional and amateur photographers.