I've been advertising with theKnot.com for almost a year and it's been great! This week they did a webnar (website/seminar)Â about improving your business and I thought you might benefit from the notes. I'm big about continuing my education in photography, business, website, marketing etc! All of these are apart of being a photographer in today's culture! Five ways to improve your website by Alan Berg from theKnot.com:
1. If your website looks like you made it yourself...change it! Don't put anything on your site you don't like on other sites!
2. Put your name and phone number on every page...on the top! Make it easy for the client to find you.
3. Websites are self-directed experiences - giving them better choices. Think of the buttons on your website as questions answered. Make sure the button answers their questions are doesn't confuse them.
4. Just enough text to whet their appetite. Remember, too much or too little text and use a font that's easy to read. Only enough to get her to call! Use"You" and "Your" instead of "I" and "we" to say who you are and what you can do for your client! Use your service and your name in the text so that searches will find you! Also, spell out your city, state, exactly what you do...it better for search engines.
5. What's your unique proposition? What makes you different from all the rest?
For those who are interested, I also advertise with Pictage.com, theweddingchannel.com, business cards and through my own website! Even with all that, the most powerful form of advertising in wedding photography is still referrals (past clients and other photographers.)
Feel free to pass this on but, make sure you give credit to Alan Berg!